We’ve all HAD ENOUGH!

“It’s time that we band together and tell “old-school” marketers to STOP IT. Because we’ve all HAD ENOUGH!

It’s time to clean up marketing, improve our response rates and be liked by the rest of the world. Because right now, marketers are Public Enemy #1.”

An interesting quote by Rich Schefren as we reach the end of the year. So it wasn’t just me thinking that way after all. 2007 started off well enough but since the summer there has been a dearth of anything worth talking about.

Last year at this time my inbox would have been full of sales promotions. A lot of it was pure garbage but there were some gems amongst it. This year there is virtually nothing. Anything that is coming through is at the $7 bargain basement end.

I always thought that the $7 script had a limited shelf life. It was a novel idea for building mailing lists but a side effect has been that eBooks are now perceived as bargain basement low cost products. Who is going to bother writing quality products in the $47 to $97 range when the best selling price for your work currently stands at $27?

That’s why the quality products have disappeared. Even the high priced $1000+ courses are a waste of time. Who in their right mind is going to wade through 35 DVD’s. So there are two extremes. Junk at the bottom end and junk at the top and virtually nothing in between that provides real information that people can use to be successful online.

We will have to see what appears next year!