In the last few weeks there have been a lot of promotions for blogging packages and building Blogging Empires, as the next best thing for your Internet Marketing efforts. But is it true?
Well as with a lot of computer subjects the answer is Yes and No! There is no doubt that search engines love blogs because they want fresh content and a blog is after all a web log or diary that is regularly updated
But here is the rub, you have to be constantly updating the blog to keep it in the search engine results. Ideally you should be posting daily which is OK for one blog but if you have several or many blogs it can be a real chore keeping everything up to date.
They do though work very well at getting you listed in the search engines. My fastest was making a post in the morning and it showed up in Google in the afternoon. So it works but needs quite a bit of work to keep everything up to date. You can either do this yourself or recruit someone to do it for you.
Although blogging has been relatively trouble free for a couple of years it is now starting to get bogged down with the spammers. My first blog had no spam for about a year but now it is getting it every week. The spammers use “comment spam” where you can leave a comment on someones blog and put a link in it to your own website or blog. This shows up as a backlink to the search engines. So in theory you can blast 1000 comments out into the blogging world and create 1000 backlinks.
Last year there was software that could post thousands of comments a day BUT as time has gone on the search engines have learnt to recognise these automated mass comments as spam and block them
The latest “comment” software does a similar thing by searching for blogs related to a keyword you type in and then finds suitable blogs to leave comments at. Looks like a good idea until you look at the detail. You have to find blogs which don’t have “no follow” on the pages. This basically tells the search engines not to link back to any websites or blogs. WordPress automatically inserts “no follow” on its pages so leaving a comment on a WordPress blog is completely useless, unless the owner has removed the tags which is rare.
WordPress is considered by many to be the best software for “professional blogs” simply because it offers so many add ons to the basic program. This allows you to customise your blog with all sorts of useful tools to help with your marketing efforts including anti spam software.
Another thing you will find is that the blogging packages will tell you how to build a blog BUT very few tell you how to generate an income from it. In 12 months I only found TWO!!!
The best one is currently being revised and updated to version 2 and we will write a report on it when it becomes available.
