It’s the first day of September 2008 and the start of the main season for “Internet Activity”. For years the best period for new products has been September to November. Summertime is usually very quiet due to people going on holiday but this year has been completely different.
There has been a stream of new product launches over the summer to the point where I am sick of cleaning out the junk from my inbox. There may have been some good products in there but the majority of it is just rehashed crap. It is also clear that most of the promoters of these products, who in a lot of cases use the same emails as everybody else, have never even looked at the products they are promoting.
I thought it was just me who was getting hyper critical with the so called “life changing products” that were being thrust at us until I received an email from Jim Edwards. Jim is a well respected Internet Marketer so it’s worth listening to what he has to say. In his latest newsletter he had a couple of rants about the way Internet Marketing was going and in particular about the “Floggers”.
These are the people that will sell anything that crosses their desks. They just send the promotions to their mailing list telling them that it is the latest wonder product that will guarantee their success. Of course it doesn’t because in reality they don’t want you to succeed. Why? Well if you succeed they won’t be able to sell you the next batch of “secret” garbage products.
The latest “slight of hand” is the review site. These are sites that will look at a particular product and then write a review about it for potential buyers. To do a review properly you need to buy the product test it throroughly yourself and then write a report covering what it does and its advantages and disadvantages. In other words an independent assessment.
What the floggers do is use a review that has already been written by someone else. They certainly don’t bother to buy and test it themselves.
The second point Jim made was the way some guru marketers are getting to the point where their only interest is relieving you of the maximum amount of cash for literally garbage products.
In the summer there were a lot of critical comments about a product launched by one very famous marketer, which was just a rehash of his first product which made him famous.
Personally I think Internet Marketing will see some major changes for the better over the next year or so because people are just getting sick of the all the hype and poor products.
